In May 2018, Brrrn, the world’s first cool temperature (45°F-60°F) boutique fitness concept and lifestyle brand, opened a 3,000-square-foot studio with a rustic, industrial-chic, lodge aesthetic in New York City’s Flatiron neighborhood (107 W 20th Street). The research driven concept – founded by Jimmy T. Martin and Johnny Adamic – is disrupting the fitness landscape by pairing the benefits of routine cool temperature exposure (called mild cold stress) with exercise (called environmental conditioning) to optimize the fitness experience—as well as provide other health benefits, such as burning more calories than in ambient or hotter environments.
Brrrn offers four group exercises classes throughout the week:
FLOW (Yoga-Inspired Strength + Mobility Series at 60°F), SLIDE (Slide Board Core & Conditioning Series at 55°F), HIT + SLIDE (Slide Board + Dumbbell Circuit Series at 50°F) and HIT (Dumbbell + Battle Rope Circuit Series at 45°F).
The flagship studio also includes both male and female identifying locker rooms with Nebia showers, an eight-person communal infrared sauna experience and exclusive Brrrn apparel. The Brrrn Coldture™ is a body-positive community that strives for progress, not perfection.